On April 19, 2025, Jane Manchun Wong (@wongmjane), known as “the woman scooping Silicon Valley” shared an exciting sneak peek on X that has the design and tech community buzzing: Figma is working on a new feature called Figma Sites.

With the tagline, "Design responsively, use pre-built blocks, and add preset interactions—then launch with a click," this development signals Figma’s bold step into the website creation space.

Let’s dive into what this means for designers, developers, and the broader industry.

What is Figma Sites?

Figma Sites appears to be a feature that allows users to take their Figma designs and turn them into fully functional, responsive websites, all within the platform.

The screenshot shared by Wong reveals a sleek interface showcasing key capabilities: responsive design tools, pre-built blocks for faster creation, preset interactions for dynamic elements, and a one-click publishing option. This isn’t just about prototyping anymore; Figma is aiming to bridge the gap between design and live web deployment.

This isn’t entirely new territory for Figma. Back in May 2024, a plugin called figma.to.website hinted at this direction, allowing users to convert their Figma designs into live sites. However, Figma Sites seems to be a more integrated, native solution, potentially eliminating the need for third-party tools or plugins.

Why This Matters: Figma’s Strategic Expansion

Figma has long been a go-to tool for UI/UX designers, known for its collaborative features, intuitive interface, and powerful prototyping capabilities.

Beyond its core design platform, Figma has already expanded its ecosystem with tools like FigJam, a collaborative whiteboard for brainstorming and ideation, and Figma Slides, a presentation tool tailored for designers to create visually stunning slide decks. These additions have solidified Figma’s role as a versatile hub for creative teams, supporting everything from early-stage idea generation to polished presentations.

But with Figma Sites, the platform is positioning itself as a direct competitor to established website builders like Webflow, Framer, and Wix. This move expands Figma’s role from a design-first tool to a full-fledged design-to-web solution, a trend that’s been gaining traction in the industry.

Additionally, Figma is in a "killer position" because it already owns the starting point of the creative workflow, where ideas are born. By extending its capabilities to include website publishing, Figma can now own the entire process, from ideation to deployment. This seamless integration could streamline workflows for designers and teams, reducing the friction often experienced when handing off designs to developers or other platforms.

How Figma Sites Stacks Up Against the Competition

To understand the implications of Figma Sites, let’s compare it to its competitors based on what we know so far:

• Webflow: Known for its powerful web development capabilities, Webflow allows designers to create responsive websites with a focus on clean code and SEO integrations.

• Framer: Framer has been a leader in interactive design-to-web workflows, offering a canvas where designs are inherently functional and publishable. Framer’s strength lies in its ability to go beyond static mockups, allowing designers to build and publish high-performing websites without coding.

• Wix: Wix is a popular choice for beginners, offering drag-and-drop simplicity and a wide range of templates. However, it lacks the depth of design control that Figma provides. Figma Sites could attract users who want Wix’s ease of use but with Figma’s precision and flexibility.

Figma’s existing strength includes real-time collaboration, an intuitive interface, and a robust plugin ecosystem, giving it a unique edge.

If Figma Sites can deliver on its promise of seamless publishing while maintaining these strengths, it could become a formidable player in the website creation space.

A Response to AI Code Editors

In addition to traditional website builders, Figma Sites is entering a market increasingly influenced by AI-driven tools, particularly AI code generators that are transforming how designers and developers work.

Tools like Lovable, v0, and Bolt are enabling rapid UI prototyping by generating code from natural language prompts. Meanwhile, Canva’s AI code editor allows users to create functional widgets directly within its platform, emphasizing seamless design-to-code integration with privacy-focused settings.

While Figma Sites focuses on a design-first approach, the rise of these AI tools suggests a future where AI could further enhance its capabilities, potentially integrating intelligent code suggestions or automating complex interactions, making it an even more powerful competitor in the design-to-web space.

What’s Next for Figma Sites?

While Figma Sites is still in development, the early buzz suggests it could be a transformative addition to the platform. Designers are eager to get their hands on it, and competitors are likely taking note. As Figma continues to evolve, it will be fascinating to see how Figma Sites shapes the future of web design and whether it can live up to the hype.

For now, the design community awaits, and maybe a little playful blackmail, for early access to Figma Sites.

One thing is clear: Figma is no longer content to be just a design tool. It’s aiming to own the entire creative workflow, and Figma Sites might just be the key to making that happen.